On Bernard Amtmann and Bookselling

Mappin, John and John Archer. Bernard Amtmann, 1907-1979: A Personal Memoir. Toronto: The Amtmann Circle, 1987.

Bernard Amtmann enjoyed the theatrical aspects of bookselling, a field that lends itself naturally to the pyrotechnical. He understood instinctively the marketing principle that it is not the streak that sells, it’s the sizzle […]

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